Mate and Mate

Coca-Cola — Bestsellers Club B2B Platform UI/UX Case Study

Coca-Cola red background with the white wave

Overview

About

Bestsellers Club is Coca-Cola’s loyalty platform for the retail partners who sell its drinks. Shop staff learn about the products, compete in sales ratings and swap the points they earn for prizes.

Brief

Design a platform that people behind the counter actually want to open: short lessons, a clear rating, prizes worth chasing and quick help when something goes wrong with an order.

Client

Coca-Cola

What we did

  • Information architecture
  • User journey mapping
  • High-fidelity wireframes
  • UX/UI design
  • Interactive prototype
  • Design system
Coca-Cola Bestsellers Club on a tablet: rewards and products
Wireframe of the app home screen
Wireframe with the rating list open
Wireframe with the menu closed
User flow diagram for the app
About the Coca-Cola Bestsellers Club program
Sales rating list with the user highlighted
Home screen with learning, prizes and program sections
Support form with topic dropdown
Prize catalogue with headphones, camera and drone
User profile with points and rating chart

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