BestSellers Clubfor Coca-Cola
Before starting the development of the visual design of the Coca-Cola Bestsellers Club product, we paid special attention to designing Wireframes together with the Coca-Cola team. Despite the lack of clear product functionality, our goal was to create an effective business tool that would help increase Coca-Cola sales to foodservice workers, including managers, administrators, waiters, and bartenders, and maximize the efficient sale of Coca-Cola beverages to both independent restaurants and large chains.
To achieve this goal, we developed a series of motivational tools that encouraged managers and salespeople to learn how to advertise, sell, and present Coca-Cola products correctly. Inside the system, we created a product catalog where managers could spend their earned points and receive desired prizes. Additionally, we developed a tool that helped staff advance their careers by increasing income within the restaurant team, teaching them the art of customer service and studying the restaurant business.
Our product became a true helper for foodservice workers, giving them the opportunity to achieve high sales results for Coca-Cola beverages and allowing them to increase their own experience and knowledge.
As a result of our collaborative work with the Coca-Cola team, we have successfully developed a comprehensive vision for our future product and captured it in an information architecture.