Mate and Mate

Esteta Living — Interior Store Brand Identity

Esteta Living black wordmark on white

Overview

About

Esteta Living is an interior store that sells design pieces with a story, from classic lamps to travertine furniture. The brand had to feel as calm and considered as the objects it sells.

Brief

Create an identity that works everywhere the store meets people: the website and product pages, social media, posters in the street and printed catalogues.

Client

Esteta Living

What we did

  • Logo and wordmark
  • Colour palette and typography
  • Website and mobile design
  • Product page layouts
  • Print and outdoor advertising
Esteta Living logo on a soft brown gradient
Esteta Living homepage with a modern living room
Product page for the Louis Poulsen PH 5 suspension lamp
Close-up of the Esteta logo on a phone
Esteta colour palette: whites, blacks and warm sands
Three mobile screens with bathroom and furniture products
Poster with a portrait of designer Poul Henningsen
Esteta folder and catalogue insert
Street ad for a travertine side table at a tram stop

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