Khoomi — Nigerian Marketplace for Made-to-Order Goods
Overview
About
Khoomi is an online marketplace for independent makers, small studios and craft businesses in Nigeria. Many of them used to sell through social media posts and chat messages. Khoomi gives them a proper shop window for handmade and made-to-order goods.
Brief
Redesign the marketplace for desktop and mobile. We used the existing site as a starting point, reordered the content so buyers reach products faster, and made it simple for new sellers to sign up.
Client
Khoomi
What we did
- UX/UI design for desktop and mobile
- Information architecture and content structure
- Marketplace homepage and seller sign-up flow
- Design system and component library
Result
Outcome
UX/UI Audit & Redesign:
Conducted a comprehensive audit of the existing Khoomi marketplace interface, identifying visual inconsistencies and restructuring the user journeys using UX best practices and Baymard Institute benchmarks.
Design Strategy & Systems:
- Curated a moodboard and direction focused on a clean, intuitive e-commerce experience.
- Developed wireframes and two distinct visual directions: Design v1 (vibrant and high-energy) and Design v2 (neutral, calm, and traditional).
- Selected Design v2 as the primary system to maximise usability and conversion.
Feedback
"Well done, they look great. Design 2 is an easy win for me."
"Great work and thanks for the case studies link. I've gone through the file and left a couple of comments. Overall it's looking very good! Thanks."
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