My Seven — Fan Engagement & Web3 Mobile App Design

My Seven is a fan app that brings people closer to the stars they follow. Fans collect signed digital items, bid on rare pieces in live auctions, vote on what their idol does next and earn tokens just for being active. The platform is white-label, so every celebrity can launch a version of their own.

Oleg Savchuk joined the project as partner and Chief Creative Officer. Over three years the design team grew from nobody to 25 people across four departments.

Social networks make stars famous and give fans very little back. Web3 could change that, but wallets, tokens and gas fees scare ordinary fans away.

So the task was to make the crypto part quiet and the fan part loud: an app that feels like a game and a collection, not a trading terminal.

ITPO

• Product strategy & UX research
• Branding & visual identity
• Information architecture
• High-fidelity wireframes
• UI design for iOS, Android & web
• Design system
• Building and leading the design team

Most fans have never owned a crypto wallet and don’t want to start. You sign in with a social account and a one-time code, prices show in tokens and in USDT side by side, and the wallet only appears when you actually need it.

A live countdown, the current bid and the list of previous owners sit on one screen. You can see the race happening, and that is half the fun of bidding.

Votes, quizzes, polls and daily spins all earn XP and tokens. Levels and leaderboards show where you stand among other fans, so there is always a reason to open the app again tomorrow.

My Seven is white-label. We built every screen from a shared set of components, so a new star’s version needs new artwork and colours, not a new app.

The logo is built on a simple geometric grid: angular blue shapes that still read well at app-icon size.

Foil booster packs, signed cards with serial numbers and rarity tiers, 3D football kits and even a packet of Greek salad. Each item is meant to feel like something you’d want to keep, not just a file in a wallet.

Behind auctions and packs sits a complete product: a wallet with staking, links to Coinbase, Binance and Poloniex, a revenue share screen for creators and authors, a calendar of upcoming drops, a premium subscription and in-app support. We designed all of it in the same calm, dark style, so the serious screens feel as easy as the playful ones.